| Number | 1041 |
|---|---|
| Year | 1997 |
| Drawer | 19 |
| Entry Date | 06/29/1998 |
| Authors | Lukatela, Georgije, Savic, Milan, Urosevic, Zoran, and Turvey, M.T. |
| Contact | |
| Publication | Journal of Memory and Language, 36, 1997, 360-381. |
| url | http://www.haskins.yale.edu/Reprints/HL1041.pdf |
| Abstract | The priming of a visually presented word by itself means that all representations activated by the prime - orthographic, phonological, semantic - are of direct relevance to the processing of the target. The phonological coherence hypothesis (e.g., Van Orden & Goldinger, 1994) suggests, however, that the major constraint on the identity prime’s influence is the time needed to achieve a stable phonological code. Serbo-Croatian word such as XAREM (Cyrillic) and ROBOT (Roman) support two phonological codes, one corresponding to the word and one to a nonword. The nonwords XAREM and ROBOT composed from mixed Roman and Cyrillic letters have single phonological codes corresponding the word reading of XAPEM and ROBOT. With prime-target SOAs ≤ 70 ms, the target was primed by the nonword better than by itself in both naming and lexical decision tasks. At an SOA of 250 ms, the nonword and the identity prime primed equally. Discussion focused on the primacy of phonological codes in visual word recognition. |
| Notes |